Learn about your coach

Why We Should Work Together

20+ Years of Operating Experience, Fortune 500 Executive, Managing Partner, Executive Coach

I’m a Human Capital executive with over 20 years of experience focused on building high performance companies. I’ve worked in SaaS, financial services, e-commerce, publishing, media, retail, sports, and hospitality. During my career I’ve tackled major digital transformations, turnarounds, and the high-growth of several venture-backed unicorns. I’ve helped lead the successful IPO at OnDeck Capital and led the company to 16 “Best Companies to Work For” awards. At Dow Jones, I executed a transformation of their HR technology, team, and work practices inclusive of global compensation, recruitment, learning and development, and benefits administration.

My passion lies at the intersection of business growth, executive development, and company engagement, which fuels my work at Culture Playbook Partners and in my executive coaching practice.

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Lorna Hagen Executive Coaching


  • Executive and Leadership Coaching
  • Executive Development and
  • Alignment
  • HR Leadership & Operations
  • Change Management
  • IPO readiness
  • Strategy Development


  • SaaS
  • E-commerce
  • Technology
  • Financial Services
  • Retail
  • Media/Publishing
  • Hospitality
  • Sports & Entertainment


  • BA, Hotel Administration, Cornell University
  • Modern CHRO Program, Cornell University
  • Certification in Executive Coaching,
    Zicklin School of Business, Baruch


  • EQi 2.0 – Emotional Intelligence
  • Fierce Conversations